As we prepare to bid farewell to 2024, the bathroom design industry is buzzing with excitement for the upcoming TOTO KBIS 2025. From wellness-focused remodels to eco-friendly upgrades, we’re diving into the biggest 2024 bathroom design trends and forecasting what’s set to take over in 2025.
Health, Wellness, and Sustainability in Bathroom Design Trends 2024
A renewed focus on health, wellness, and sustainability transformed bathroom design trends in 2024, and we couldn’t be happier to see it. At TOTO, these values are not new—they’re at the heart of who we are. For us, the bathroom has always been more than a practical space. It’s a place to relax, reflect, and refresh. We’ve been designing products with these ideals long before they became industry buzzwords because we’ve always believed in the power of thoughtful sustainable bathroom design.
Our WASHLET bidet seat features are a perfect example of this commitment. With customizable warm water cleansing, EWATER+® cleaning technology, and heated seats, they’re designed to bring a sense of wellness to your daily routine. We want every TOTO bathroom to feel like a haven, offering comfort and care every time you step inside. Our approach to wellness isn’t just about physical cleanliness; it’s about creating a calming experience that nurtures both body and mind.
But our commitment goes beyond individual well-being—it extends to the health of the planet. We’ve been walking the sustainability talk long before it was fashionable, from recycling millions of gallons of water each year to running our U.S. factories on 100% carbon-neutral electricity. We believe in creating products that don’t just perform well but also tread lightly on the earth. Our eco-friendly bathroom upgrades and energy-efficient manufacturing processes are part of a bigger mission: to protect resources and reduce our impact, one flush, one faucet, one choice at a time.
As wellness and environmental responsibility became central to 2024 bathroom design trends, we’re proud to have paved the way. At TOTO, we’re not following trends—we’re setting them, providing products that blend wellness, sustainability, and sophistication in every detail.
2024 Bathroom Remodel Trends: Functionality and Style
In Houzz’s latest Bathroom Trends study, 1,247 homeowners were surveyed about their recent or planned bathroom renovation projects.
The report revealed an exciting evolution in bathroom remodeling, driven by an increased focus on functionality. With more homeowners prioritizing a bathroom that better suits their everyday needs (rising from 23% in 2023 to 27% in 2024), TOTO’s commitment to inclusive design fits seamlessly into these trends. For instance, WASHLET bidet seat features offer users ease of use and an exceptional cleansing experience, integrating high-functionality features like personalized heated seats, no-touch open and close technology, and customizable warm-air dryers.
This renewed interest in functionality is also evident in rising remodeling budgets. The study notes an 11% increase in median spending on bathroom remodels, especially for smaller spaces, signaling that homeowners see high value in targeted eco-friendly bathroom upgrades. Investing in a single high-quality fixture, such as NEOREST smart toilets or designer lavatories, brings a luxury feel to any bathroom without an extensive remodel. These options transform the space by adding modern sophistication with effortless elegance, enhancing the bathroom’s functionality and aesthetic appeal.
Demand for specialty features in toilets has also surged, with nearly half of homeowners choosing advanced options. Bathroom remodeling ideas have increasingly included smart toilet innovations like adjustable water pressure, heated seats, and self-cleaning technology have topped the wish lists, and WASHLET and NEOREST product lines are perfectly positioned to fulfill this demand. With EWATER+® cleaning technology and customizable settings, these high-tech fixtures go beyond standard functionality, making every bathroom visit a truly personalized experience that offers a luxury feel while meeting the market’s evolving functional needs.
Luxury Bathroom Remodels for Personal Wellness and Relaxation
A spa-like bathroom is the ultimate investment in personal wellness, and we’re here for it. Imagine stepping into a space that lets you escape the demands of the day with effortless sophistication. That’s our approach—creating products that don’t just look elegant but transform everyday routines into moments of pure relaxation.
The NEOREST line embodies luxury bathroom remodels. With its elegant smart toilets and flotation tubs that offer a gravity-free experience, NEOREST elevates the bathroom into a place of true relaxation. With options available to complement any style, NEOREST offers a seamless blend of technology and elegance, turning your bathroom into a personal spa.
Our collection of lavatories brings a touch of elegance to bathrooms of all kinds, from tranquil home retreats to bustling commercial spaces. With choices that include subtle under-counter styles, sleek and modern vessels, and bold wall-mounted models, each lavatory offers refined functionality and a lasting beauty that’s easy to maintain. As bathroom designs trend toward bolder, more vibrant elements, our lavatories stand ready to bring refined style into your space, with more surprises on the horizon.
WASHLET bidet seat features have set the standard for luxury bathroom upgrades. With heated seats, gentle water cleansing, and warm air drying, WASHLET offers comfort and cleanliness in every detail. Designed to fit most toilets with simple installation, WASHLET brings wellness and relaxation to any bathroom. And as much as we love what WASHLET offers today, we’re always looking to take it further.
When it comes to showers, we know that every mood deserves its own experience. Our rain shower heads provide a tranquil, rain-like flow for those moments of calm. And on days when you need a boost, our AERO-JET® technology steps in with a fuller, pulsing stream that feels as indulgent as it is eco-friendly. Who knows what other innovations are just around the corner, ready to enhance the immersive shower experience even further?
KBIS 2025 and Beyond: What’s Next for Bathroom Design Trends and TOTO
Heading into KBIS 2024, Houzz wrote about the trending style of ‘quiet luxury.’ Stating that “some designers say the trend is a result of many homeowners looking to stay in their homes well into their retirement years and wanting materials and features they won’t grow tired of.”
As we look forward to 2025 bathroom trends, we’ve seen iterations and evolutions of this prediction. Color, in the form of tile, sinks, vanities, and other fixtures has stood its ground — showing that it is possible to remain timeless and elegant, while still embracing wellness and mood-enhancing pops of color.
The whispers we heard heading into KBIS 2024 that the design community would embrace jewel tones on a whole new level throughout the following year turned out to be strikingly true. As more designers began incorporating these bright splashes of color into their bathroom designs, requests from clients multiplied. Vibrant blues, reds, yellows, greens, and more began popping up across the industry.
TOTO has always created products that stay true to our core design principles. With a focus on human wellness, cleanliness, and sustainability — our products are designed to align with the concept of an “Understated Presence.”
Fixtures designed with this focus ensure that users play the leading role, with our product design supporting each individual's unique design aesthetic. Whether our customers lean toward a more classic or modern look, our products are developed to fit seamlessly into any space.
So how do you merge vibrant joyful wellness, with a timeless design that won’t become the 1970’s shag carpeting of tomorrow? As more people remodel their homes and prepare to live in place, how do you ensure their investment in your product doesn’t end up ripped up in a few decades to reveal the beautiful hardwood floors hidden beneath it?
It’s a thin and slippery beam to balance on. Luckily, at TOTO, we have over a century of experience being at the forefront of lasting innovation — without ever departing from our core design principles and commitment to creating sustainable, human-wellness-focused products.
When the curtains closed on a record-breaking KBIS 2024, we asked our social media audience (and, honestly, ourselves) how we were ever going to top ourselves for TOTO KBIS 2025. Almost a year later, with the excited anticipation of KBIS 2025 buzzing louder by the day, we’re confident we have the answer to our question. And boy oh boy Mikey…we think we like it.
Get ready to experience a side of the TOTO you’ve never seen before that will stay with you long after your journey home has ended. Because let’s be honest, does what happens in Vegas ever really stay in Vegas?